For most of us, this is the first Monday back at work after time off with family and friends. The question facing all of us is, what will I bring to the table that I didn’t last year?
If we were even marginally successful in 2013, then it is tempting to wash, rinse, and repeat. Same goal, same strategy, same tactics.
The trouble is, things have changed since then. The market got smarter, our competitors matched our offer, and we are about to get caught flat-footed by some unavoidable reality. Its not a matter of if... just a matter of when.
Even traditional industries are reeling from the disruptive forces of innovation, transparency, lower barriers to entry, and smart young whipper snappers entering the game. We have two choices:
If you don’t know what that means for you or your market, here are some ideas:
I hope 2014 brings pleasant surprises instead of the other kind. May you be the bringer of disruption, and benefit immensely from it!